Everything started in 1957, when a pharmacist with a fascination for phytotherapy & aromatheraphy founded NUXE. In 1989, Aliza Jabès took over the brand to revive a pioneering cosmetologic concept combining nature, health and beauty. Aliza is convinced that the vegetal environment is at the core of the greatest therapeutic and medicinal discoveries and that the power of plants must be treasured. In 1992, she first created L’Huile Prodigieuse®, a multi-usage dry oil. Beauty editors and women recognize it at a glance since this product has become the brand’s best-seller. Then, Aliza Jabès focused on commercial development and chose pharmacies as its distribution network which quickly turned out to be most relevant: success is here and cult products got more numerous: Rêve de Miel®, Crème Fraîche® de Beauté, Crème Nirvanesque®… Aliza’s passion for plants combined with gifted anticipation of women’s needs allowed NUXE to become a truly unique brand, with strong beliefs in its roots and authenticity. For further information, kindly visit www.nuxe.com