|
Founded in September 2003, Fusion Cosmetics was borne from the dream of Lynn Tan to build a business that delivers extraordinary products to customers.
Leaving behind a lucrative career in advertising with top agency Batey Ads, Lynn joined Tai Wah Distributors to learn the ropes of the trade, where she worked as brand manager for Phyto.
2 years later, armed with only her passion and her extensive knowledge in advertising, Fusion Cosmetics acquired exclusive distribution for international renowned hair brand Phyto.
With only a staff of 4, and 30 customers, Lynn Tan and David Leow drove the business from a 750 square feet warehouse and office, often spending many nights sleeping over so that the company does not lose any opportunity to interact with her customers even at odd hours.
The Phyto brand flourished under Fusion Cosmetics, now available in over 300 retail stores and salons throughout Singapore, winning prestigious awards year after year and establishing itself as the number hair care brand in Robinson’s Department stores for 3 years running.
In 2006, Fusion Cosmetics established Asia’s first Phyto Hair Spa in prestigious Wheelock Place.
Amidst intensive competition from renowned brands like Pierre Fabre, L’Oreal, P & G, Johnson & Johnson and Estee Lauder, Fusion Cosmetics has grown from strength to strength. Fusion Cosmetics now distributes to 300 retail destinations, employs a team of 50, and we continue to break new grounds with regards to sales, branding, and business expansion.
|
|